Stepfamilies are an intricate and intimate arrangement, as any member can tell you. But in politics, thrusting these relationships into the spotlight is standard practice, says Jennifer Lawless, a politics professor at the University of Virginia. For candidates, family provides a logistical and psychological support system during the campaign. They also offer a humanizing effect — vouching that the candidate is a good and trustworthy person. “Voters want to hear from a family the kinds of things they wouldn’t hear from a surrogate,” Lawless says, including details about their past, their personal relationships, and their capacity for love. I think that’s why Trump’s use of his family has been so odd and jarring to people,” Lawless adds. “His children aren’t saying, ‘He’s a great father.’ They’re saying, ‘He’s such a great businessman.’”
Jennifer Lawless